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      <image:title>About Us - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.</image:title>
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  <url>
    <loc>https://www.thepublicgood.co.nz/clients</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-12-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5fdaffc4de510a316ebea8dc/1605770139093/</image:loc>
      <image:title>Clients - Amazon Prime Video - NZ PR</image:title>
      <image:caption>The Public Good provides external PR support for The Comms Department’s client Amazon Prime Video business in New Zealand. www.primevideo.com</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82928970b2512ccaadcc3a/1605770139093/Amazon+Prime+Video.jpg</image:loc>
      <image:title>Clients - Amazon Prime Video - NZ PR</image:title>
      <image:caption>The Public Good provides external PR support for The Comms Department’s client Amazon Prime Video business in New Zealand. www.primevideo.com</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5fb618beb5b9ff47dcf27526/1606456815443/</image:loc>
      <image:title>Clients - The Father - NZ theatrical release publicity</image:title>
      <image:caption>The Public Good is working with Limelight Distribution on the NZ release of Florian Zeller’s The Father, starring Academy Award-winners Olivia Colman and Anthony Hopkins. Coming to NZ cinemas in April 2021.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829b26d924112b8396f402/1608187749489/OLB+logo.jpeg</image:loc>
      <image:title>Clients - One Lane Bridge - Unit Publicity</image:title>
      <image:caption>The Public Good manages the Unit Publicity for top-rating and 2020 NZ TV Awards Best Drama Series winner One Lane Bridge. Season 2 commences production in February 2021. Produced by Great Southern Television for TVNZ 1 and made with support from NZ On Air. Read more… Watch One Lane Bridge (NZ viewers)</image:caption>
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      <image:title>Clients - Under the Vines - Unit Publicity</image:title>
      <image:caption>The Public Good is managing the Unit Publicity for Libertine Pictures’ and EQ Media Group’s UNDER THE VINES. Learn more…</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82966ef3d79504e7261e74/1605770138901/The+Gulf.jpeg</image:loc>
      <image:title>Clients - The Gulf - season 2 Unit Publicity</image:title>
      <image:caption>The Public Good is managing the Unit Publicity for season 2 of The Gulf , an international co-production between Letterbox Films/ZDF (Germany), and Lippy Pictures/Screentime/Three (NZ). Read more…</image:caption>
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      <image:title>Clients - DocPlay</image:title>
      <image:caption>The Public Good managed the NZ publicity for the Dec 20/Jan 21 DocPlay Summer season. Learn more</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82ac1ad924112b8397c6aa/1602405966004/School+Road_Stacked.png</image:loc>
      <image:title>Clients - School Road Publishing - Communications &amp; PR</image:title>
      <image:caption>The Public Good manages brand PR and media relations for School Road Publishing and its four magazine titles: Woman, Haven, Thrive and Scout. schoolroad.nz</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5fb61a5765a1601cd6e21caa/1605770043118/</image:loc>
      <image:title>Clients - 2020 New Zealand Television Awards</image:title>
      <image:caption>The Public Good manages publicity and communications for the annual New Zealand Television Awards. Read all about the 2020 winners here.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82e67181c96361eb9c75ce/1602534514409/</image:loc>
      <image:title>Clients - Totally Under Control - New Zealand PR</image:title>
      <image:caption>The Public Good was contracted by DDA PR &amp; NEON to manage the New Zealand publicity for Academy Award-winner Alex Gibney’s 2020 feature documentary Totally Under Control . The film chronicles the White House’s failed response to the COVID-19 pandemic and is available via Apple TV &amp; iTunes in New Zealand. Rent or Buy Now</image:caption>
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      <image:title>Clients - Black Hands - Unit Publicity &amp; NZ PR campaign support</image:title>
      <image:caption>The Public Good is providing Unit Publicity services and supporting the New Zealand PR campaign for Warner Bros. NZ’s new scripted drama Black Hands. Airing on TVNZ 1 and supported by NZ On Air.</image:caption>
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      <image:title>Clients</image:title>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829e0f80994b2d93fbbf00/1605770139283/GOTB+Poster_Web.jpg</image:loc>
      <image:title>Clients - The Girl on the Bridge - Social Impact Campaign</image:title>
      <image:caption>Tamar Münch is the Social Impact Producer for The Girl on the Bridge, a documentary feature by acclaimed director Leanne Pooley which follows mental health advocate Jazz Thornton. Official website</image:caption>
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      <image:title>Clients - Mystic - Unit Publicity &amp; NZ PR</image:title>
      <image:caption>The Public Good managed the Unit Publicity for Mystic, a family thriller produced by Libertine Pictures and Slim Film &amp; TV for CBBC (UK), TVNZ (NZ) &amp; ABC (Australia). Mystic is based on Stacy Gregg’s best-selling Pony Club Secrets book series and made with the support of NZ On Air. Read more… Watch here (NZ)</image:caption>
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      <image:title>Clients - Loading Docs - PR campaign</image:title>
      <image:caption>The Public Good provides publicity services to Loading Docs, an annual collection of short documentaries. Produced by Notable Pictures and made with support from NZ On Air. Watch the 2020 collection loadingdocs.net</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292d87ba2676382ffb06e/1605770139465/Screen+Sector+Strategy+2030.jpg</image:loc>
      <image:title>Clients - NZ Screen Sector Strategy 2030 - Communications &amp; PR</image:title>
      <image:caption>The Public Good provided communications and media relations support to the NZ Screen Sector Strategy 2030, a 10-year roadmap for the local screen industry. Read more…</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8299d2f3d79504e7264a25/1605770139644/Screen+Shot+2020-10-11+at+6.36.10+PM.png</image:loc>
      <image:title>Clients - X3 Studios - Launch PR</image:title>
      <image:caption>The Public Good ran the global launch PR for X3 Studios, the newest, largest and most flexible turn key production and studio facility in New Zealand. Read the Variety story Read the Inside Film article Watch the Seven Sharp feature www.X3Studios.co.nz</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82977f32d45901b894a7ce/1605770139644/AMO_Frames03.png</image:loc>
      <image:title>Clients - Your Creative Business Can Happen Now - in NZ | Communications &amp; PR</image:title>
      <image:caption>The Public Good worked with the team behind the Your Creative Business Can Happen Now campaign which offered a world-class production hub solution to studios around the world looking to keep creating and innovating amid the global COVID-19 pandemic. The campaign was a cross-sector, private-public partnership with New Zealand Trade and Enterprise (NZTE), Callaghan Innovation and Chorus. creativebusinessnow.nz</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829e38fa00313a7c638756/1605770139646/SS+COVID19+Action+Group.jpg</image:loc>
      <image:title>Clients - Screen Sector COVID-19 Action Group - Communications</image:title>
      <image:caption>Tamar Münch provided communications advice and support to the Screen Sector COVID-19 Action Group which was established in mid-March 2020 by the Screen Sector Strategy 2030 Facilitation Group. The Action Group was a pan-sector team, made up of representatives from many key industry guilds and organisations, as well as major stakeholders. screenindustry.co.nz</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829b9451299276ce262646/1605770139866/The%2BLuminaries%2Bkey%2Bart.jpg</image:loc>
      <image:title>Clients - The Luminaries - Unit Publicity</image:title>
      <image:caption>Tamar Münch managed the Unit Publicity for The Luminaries, an adaptation of Eleanor Catton’s Man Booker-prize winning novel. This epic drama series was produced by Southern Light Films, Working Title Television and Fremantle for BBC One and TVNZ 1 and tells the 19th-century tale of love, murder and revenge as men and women travel across the world to make their fortunes on the wild West Coast of New Zealand's South Island. Read more… Watch The Luminaries (NZ) Watch The Luminaries (UK)</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8297dcf2adc66c169412cd/1605770140010/Helen+Kelly+Together+poster.jpg</image:loc>
      <image:title>Clients - Helen Kelly: Together - NZ Theatrical Release Publicity</image:title>
      <image:caption>The Public Good managed the New Zealand PR campaign for the independent theatrical release of Helen Kelly - Together, Tony Sutorius’ acclaimed documentary portrait of the late advocate and activist. Official Facebook</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829c9df3350a0e2649b477/1605770140119/JLM_LOGO_outline.png</image:loc>
      <image:title>Clients - Johnson &amp; Laird Management - Publicity &amp; PR Consultancy</image:title>
      <image:caption>The Public Good provides ongoing publicity &amp; PR consultancy to New Zealand’s leading talent agency Johnson &amp; Laird Management. Learn more…</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829872f2adc66c169419d4/1605770140058/Meme+poster.jpeg</image:loc>
      <image:title>Clients - MEME</image:title>
      <image:caption>The Public Good provided Unit Publicity &amp; PR campaign services to Flat 3 Production’s webseries MEME. Watch here (NZ)</image:caption>
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      <image:title>Clients - Auckland Live - Digital Stage Consultancy</image:title>
      <image:caption>The Public Good consulted to Auckland Live to curate local content for the Digital Stage based in Auckland’s Aotea Square. Learn more…</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829289adcb2360b9488996/1605770141528/1200px-MediaWorks_Logo.png</image:loc>
      <image:title>Clients - MediaWorks Radio - Publicity &amp; PR</image:title>
      <image:caption>Tamar Münch provided ongoing PR services to MediaWorks Radio across all radio brands and including talent publicity and media relation. MediaWorks Radio</image:caption>
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      <image:title>Clients - Limelight Distribution - Film Publicity</image:title>
      <image:caption>The Public Good provided publicity services for a number of theatrical releases for Limelight Distribution’s New Zealand catalogue of independent and arthouse feature films. www.limelightdistribution.co.nz</image:caption>
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      <image:title>Clients - Jonah - Unit Publicity</image:title>
      <image:caption>Tamar Münch managed the Unit Publicity and provided support for the NZ PR campaign for Great Southern TV’s rugby biopic miniseries Jonah. Made for Three (NZ) and Seven (Australia) and funded by NZ On Air. Read more… Watch Jonah here (NZ)</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292a8b93b62705649b439/1605770140202/Jessica%2527s%2BTree.jpg</image:loc>
      <image:title>Clients - Jessica's Tree - Media Training</image:title>
      <image:caption>Tamar Münch provided publicity advice and media training services for Jessica’s Tree, a webseries made by mental health advocate Jazz Thornton. jessicastree.com</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292d6d924112b839674bd/1605770140351/Runaway+Millionaires.jpg</image:loc>
      <image:title>Clients - Runaway Millionaires - Unit Publicity &amp; PR campaign support</image:title>
      <image:caption>Tamar Münch managed the Unit Publicity and provided PR campaign support for the release of Fearless Production’s inaugural project, Runaway Millionaires. fearlessproductions.co.nz</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829db5f2adc66c16946008/1605770140681/The+Real+Drug+Talk+key+art.jpg</image:loc>
      <image:title>Clients - The REAL Drug Talk - Publicity</image:title>
      <image:caption>The Public Good ran publicity for this six-part web series made by Villainesse for WatchMe. The series breaks down the substances available in Aotearoa New Zealand, what the law says, how to be safer if you decide to drink or use drugs, choosing to be sober, when drug use becomes a problem, and how to get help. Made with support from NZ On Air. Watch The REAL Drug Talk (NZ)</image:caption>
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      <image:title>Clients - Anthems - Publicity Consultant</image:title>
      <image:caption>Anthems: New Zealand’s Iconic Hits tells the stories of many of New Zealand’s iconic songs, with influential musicians and industry professionals sharing their behind-the-scenes take on the art of making music in Aotearoa. The six-part series provides unprecedented access to our beloved songwriters, celebrating the vibrant stories behind the Kiwi hits they have created. Produced by Notable Pictures for Prime TV and made with support from NZ On Air. Read more…</image:caption>
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      <image:title>Clients - Daffodils - Unit Publicity</image:title>
      <image:caption>The Public Good managed the Unit Publicity for Libertine Pictures’ feature film Daffodils, a bittersweet love story told with beautiful re-imaginings of iconic New Zealand songs. Grammy Award-winning singer/songwriter Kimbra makes her big screen debut alongside international kiwi actors Rose McIver (iZombie, A Christmas Prince, The Lovely Bones) and George Mason (Home &amp; Away, Go Girls). Read more…</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829d20258d731d214df116/1605770140494/Celia+poster.jpeg</image:loc>
      <image:title>Clients - Celia - Film Publicity</image:title>
      <image:caption>The Public Good managed the publicity for the independent theatrical release of Amanda Millar’s acclaimed debut feature documentary about the life and untimely death of social advocate Celia Lashlie. www.celiafilm.com</image:caption>
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      <image:title>Clients - The Good Sh*t - PR campaign</image:title>
      <image:caption>The Public Good ran the New Zealand television launch PR campaign for Greenstone TV’s The Good Sh*t which aired on Three and was made with support from NZ On Air. Read more…</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82959781c96361eb9853b4/1605770140682/Nuclear+Dissent.png</image:loc>
      <image:title>Clients - Nuclear Dissent - online documentary</image:title>
      <image:caption>The Public Good ran the launch PR for interactive documentary Nuclear Dissent, a cautionary tale about nuclear weapons testing – and activism that shaped the future. nucleardissent.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292c0258d731d214d6130/1605770140660/NZFC_logo.png</image:loc>
      <image:title>Clients - NZ Film Commission</image:title>
      <image:caption>The Public Good provided social media and web consultancy to the NZ Film Commission.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292a72667002794f21b9d/1605770140703/GSTV.png</image:loc>
      <image:title>Clients - Great Southern Television</image:title>
      <image:caption>The Public Good provides publicity consultancy services to Great Southern Television across various titles, including: One Lane Bridge The Casketeers Jonah The Basement The Hui</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829ed02667002794f2f4b8/1605770141008/Changing+Gears+cover+art.png</image:loc>
      <image:title>Clients - Changing Gears - NZ Publicity Tour</image:title>
      <image:caption>The Public Good managed the publicity tour and PR campaign for Sequoia Schmidt’s 2018 tour of New Zealand in support of her second book, Changing Gears: Ups and Down on the New Zealand Road. Buy the book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82931d80994b2d93fb1ffe/1605770141006/WMMA-Poster-A3---3-Sep-2018.jpg</image:loc>
      <image:title>Clients - Waiata Maori Music Awards - Publicity</image:title>
      <image:caption>The Public Good managed the publicity for the 2017 and 2018 Waiata Māori Music Awards. waiatamaoriawards.co.nz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292da27466f23a4e34180/1605770141011/SPP+logo.jpeg</image:loc>
      <image:title>Clients - South Pacific Pictures</image:title>
      <image:caption>Tamar Münch consulted to South Pacific Pictures on the publicity for feature film This Town. Learn more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829317adcb2360b9489179/1605770140989/TRST.jpg</image:loc>
      <image:title>Clients - The REAL Sex Talk</image:title>
      <image:caption>The Public Good managed the PR campaign for Villainesse’s 12-part webseries The REAL Sex Talk. Learn more…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292ad473a9f011dad7576/1605770141579/Kiwi+Christmas.jpg</image:loc>
      <image:title>Clients - Kiwi Christmas - Social Media Campaign</image:title>
      <image:caption>The Public Good managed the Social Media Campaign for New Zealand family Christmas feature Kiwi Christmas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829f29fa00313a7c6392a6/1605770140979/BSS+2017+logo.jpg</image:loc>
      <image:title>Clients - Big Screen Symposium 2017 - Publicity</image:title>
      <image:caption>The Public Good managed publicity for the 2017 Big Screen Symposium.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f82931ba2f31372bdea0ea1/1605770141011/Wanted2.jpg</image:loc>
      <image:title>Clients - Wanted - season 2 Unit Publicity</image:title>
      <image:caption>The Public Good managed Unit Publicity for Wanted season 2 which shot in New Zealand and Thailand. Produced by R&amp;R Productions and Matchbox Pictures for Seven Network (Australia).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8293167ba2676382ffb78a/1605770141284/the_cul_de_sac_030416_twa-750x500.jpg</image:loc>
      <image:title>Clients - The Cul de Sac - season 2 PR campaign support</image:title>
      <image:caption>The Public Good provided PR support for Greenstone TV’s webseries The Cul de Sac.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292a677f3647b32c95a49/1605770141324/Endeavour+Ventures.png</image:loc>
      <image:title>Clients - Endeavour Ventures - Development &amp; Publicity Consultancy</image:title>
      <image:caption>The Public Good provides ongoing publicity and project development consultancy to Endeavour Ventures, run by John Barnett ONZM. endeavourventures.nz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f829c29a65e566a0ede6592/1605770141297/Meat+poster.jpg</image:loc>
      <image:title>Clients - MEAT - Film Publicity</image:title>
      <image:caption>Tamar Münch ran the NZ theatrical PR campaign for director David White’s first feature documentary, MEAT.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f8292777761ab2128f6d64f/5f8292d4b93b62705649b717/1605770141313/RHOAKL.jpg</image:loc>
      <image:title>Clients - The Real Housewives of Auckland - Unit Publicity</image:title>
      <image:caption>The Public Good managed the Unit Publicity for NBC Universal’s production of The Real Housewives of Auckland and ran the PR campaign for the series launch and transmission on Bravo in New Zealand.</image:caption>
    </image:image>
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  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-04</lastmod>
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  <url>
    <loc>https://www.thepublicgood.co.nz/blog/blackhands</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-11-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f82a133f3350a0e2649f81c/1602396570664/Black+Hands.png</image:loc>
      <image:title>Blog - Black Hands - Unit Publicity</image:title>
      <image:caption>A Warner Bros. NZ scripted drama production for TVNZ 1, funded by NZ On Air.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/2020/10/11/amazon-prime-video</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-27</lastmod>
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  <url>
    <loc>https://www.thepublicgood.co.nz/blog/2020/10/11/woman-magazine-is-now-on-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f82ad17b93b6270564b23bc/1602399629770/Cover_Woman+-+Issue+1_Woman+-+School+Road+Publishing-CMYK.jpg</image:loc>
      <image:title>Blog - WOMAN magazine is now on sale - Woman mag</image:title>
      <image:caption>Now on sale!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/nztvawards2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-27</lastmod>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/magic-talk-commentary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5fc09d9f5147b148044eb190/1606458845095/COMMENTATOR+TABLE.png</image:loc>
      <image:title>Blog - Magic Talk hits a six with standout commentary team</image:title>
      <image:caption>Magic Talk’s starting 11</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thepublicgood.co.nz/blog/2020/12/4/amazon-studios-announces-additional-cast-members-for-the-lord-of-the-rings-television-series</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/category/Unit+Publicity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/category/Creative+Production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/category/NZ+PR+campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/tag/Casting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/tag/Television</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/blog/tag/Television+Awards</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/contact2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/aboutus2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-31</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5bd519104785d3027298207f/1540692497193/The+Public+Good+logo+v4.jpg</image:loc>
      <image:title>ABOUT US</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/people2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-07</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5bd51bd524a69425bd07ab5b/1540692989870/NZ+Herald+Viva+Tamar+Munch.jpeg</image:loc>
      <image:title>PEOPLE</image:title>
      <image:caption>Photo: (c) NZ Herald Viva. Photographer: Babiche Martens.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5bd4e9970852291fdf527109/1540680090468/The+Public+Good+logo+reverse.jpg</image:loc>
      <image:title>HOME</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/how-we-work2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-07</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5de20ac1e6b0e7013a7abdb8/1602402817450/Worklife%252Bbalance</image:loc>
      <image:title>HOW WE WORK</image:title>
      <image:caption>Work-life balance is a priority. Photo credit: Four Winds Yoga.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f828a7ad924112b8395e68e/1459263437134/</image:loc>
      <image:title>About</image:title>
      <image:caption>Live from the stage/my workspace</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/clients-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f829194a65e566a0eddbb7c/1602387205927/Amazon%2BPrime%2BVideo</image:loc>
      <image:title>Clients (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f829194a65e566a0eddbb7f/1602387548504/Black+Hands</image:loc>
      <image:title>Clients (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbd1/1602388344909/The+Good+Shit+copy.jpg</image:loc>
      <image:title>Clients (Copy) - The Good Sh*t (Copy)</image:title>
      <image:caption>Release publicity for this Greenstone TV factual series for Three (NZ).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbcf/1602386498781/NZTVA+2020.jpg</image:loc>
      <image:title>Clients (Copy) - NZ Television Awards (Copy)</image:title>
      <image:caption>Publicity and communications for the annual NZ Television Awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbcd/1602385854311/The+Gulf.jpg</image:loc>
      <image:title>Clients (Copy) - The Gulf Season 2 (Copy)</image:title>
      <image:caption>Unit Publicity for this NZ/German television drama co-production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbcb/1602385988572/Mystic.jpg</image:loc>
      <image:title>Clients (Copy) - Mystic (Copy)</image:title>
      <image:caption>Unit Publicity Services for this family thriller drama series produced by Libertine Pictures and Slim Film &amp; Television for CBBC, TVNZ &amp; ABC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbc9/1602386133912/Helen+Kelly+-+Together.jpg</image:loc>
      <image:title>Clients (Copy) - Helen Kelly - Together (Copy)</image:title>
      <image:caption>NZ theatrical release publicity for Helen Kelly - Together (February 2020)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbc7/1602385911062/TGOTB.jpg</image:loc>
      <image:title>Clients (Copy) - The Girl on the Bridge (Copy)</image:title>
      <image:caption>Produced the Social Impact campaign for this feature film documentary which follows mental health advocate Jazz Thornton.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbc5/1602386048807/Creative+Business+Now+campaign.jpg</image:loc>
      <image:title>Clients (Copy) - Creative Business Now NZ (Copy)</image:title>
      <image:caption>Communications consultancy for the Amo Group’s ‘Creative Business Now’ campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbc3/1602386090523/x3studios.jpg</image:loc>
      <image:title>Clients (Copy) - X3 Studios (Copy)</image:title>
      <image:caption>Launch campaign for X3 Studios, New Zealand's biggest creative spaces for the World's biggest creative projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbc1/1592438858818/Auckland+Live+copy.jpg</image:loc>
      <image:title>Clients (Copy) - Auckland Live Digital Stage (Copy)</image:title>
      <image:caption>The Auckland Live Digital Stage presents a curated line-up of digital experiences from the worlds of arts and entertainment. The Public Good facilitated local content creation for the Digital Stage in late 2019/early 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbbf/1592436970874/SS+COVID19+Action+Group.jpg</image:loc>
      <image:title>Clients (Copy) - Screen Sector COVID-19 Action Group (Copy)</image:title>
      <image:caption>The Public Good managed communications and media relations for the Screen Sector COVID-19 Action Group, a pan-sector body established in March 2020 to address the threat of the COVID-19 pandemic to New Zealand’s screen sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbbd/1602387800041/SSS+2030+copy.jpg</image:loc>
      <image:title>Clients (Copy) - Screen Sector Strategy 2030 (Copy)</image:title>
      <image:caption>The Public Good implemented media relations and communications for the Screen Sector Strategy 2020-2030.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbbb/1602386148191/The+Luminaries+600x600.jpg</image:loc>
      <image:title>Clients (Copy) - The Luminaries (Copy)</image:title>
      <image:caption>The Public Good managed Unit Publicity for The Luminaries from pre-production through to its global release in 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbb9/1592433600186/One+Lane+Bridge+600x600.jpg</image:loc>
      <image:title>Clients (Copy) - One Lane Bridge (Copy)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbb6/1587453792383/Meme.jpg</image:loc>
      <image:title>Clients (Copy) - MEME (Copy)</image:title>
      <image:caption>A five part teen black comedy webseries produced by Flat 3 Productions for TVNZ On Demand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbb4/1575092708004/Limelight.jpg</image:loc>
      <image:title>Clients (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbb2/1575090577724/Jessica%27s+Tree.jpg</image:loc>
      <image:title>Clients (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbaf/1575090210806/Jonah.jpg</image:loc>
      <image:title>Clients (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829195a65e566a0eddbbad/1558579204003/Runaway+Millionaires.jpg</image:loc>
      <image:title>Clients (Copy) - Runaway Millionaires (Copy)</image:title>
      <image:caption>What would you do if you found 10 million dollars in your bank account? Runaway Millionaires is the gripping true story of Kara Hurring and Leo Gao, an ordinary New Zealand couple who went on the run after an extraordinary sum of money was deposited into their account in error.   Runaway Millionaires is a telefeature coming to TVNZ 1 in 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbbab/1558578476715/The+REAL+Drug+Talk.jpg</image:loc>
      <image:title>Clients (Copy) - The REAL Drug Talk (Copy)</image:title>
      <image:caption>The REAL Drug Talk is a six-part factual webseries aimed at educating Kiwi young people about drugs, alcohol and related topics. Produced by Villainesse.com and available via WatchMe.co.nz</image:caption>
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      <image:title>Clients (Copy) - Anthems: New  Zealand's Iconic Hits (Copy)</image:title>
      <image:caption>Anthems: New Zealand’s Iconic Hits tells the stories of many of New Zealand’s iconic songs, with influential musicians and industry professionals sharing their behind-the-scenes take on the art of making music in Aotearoa. The five-part series provides unprecedented access to our beloved songwriters, celebrating the vibrant stories behind the Kiwi hits they have created. The music industry has been massively transformed by the advent of the internet and Anthems is the first series to look back on the whole of New Zealand popular music with the fresh eyes and perspectives of this modern music world. Moving between past and present, the series will reveal the collective experience of our music, not only investigating what we listen to and how we listen to it but our very sense of what music is and can be. Featuring Lorde, Bic Runga, Split Enz, Dave Dobbyn, Anika Moa, Shihad, SIX60 and many more. The Public Good coordinated the series Unit Publicity and artist liaison during the series launch.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbba7/1558577923652/Daffodils.jpg</image:loc>
      <image:title>Clients (Copy) - Daffodils (Copy)</image:title>
      <image:caption>DAFFODILS is a bittersweet love story told with beautiful re-imaginings of iconic New Zealand songs, including tracks by Crowded House, LIPS, Bic Runga, Chris Knox, The Mint Chicks, Dave Dobbyn, The Clean, The Exponents, Darcy Clay, Mutton Birds, Th’Dudes, The Senators/Ray Columbus and the Invaders, The Swingers and Blam Blam Blam. The film release in NZ cinemas on March 21, 2019. The Public Good Ltd managed Unit Publicity and the theatrical Social Media campaign.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbba5/1558577749541/Celia.jpg</image:loc>
      <image:title>Clients (Copy) - Celia (Copy)</image:title>
      <image:caption>Following its sell-out season at the 2018 New Zealand International Film Festival, Amanda Millar’s acclaimed Celia documentary feature film released in NZ cinemas on February 28, 2019. On Demand screenings are now available.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbba3/1602386205089/LD+2018.jpg</image:loc>
      <image:title>Clients (Copy) - Loading Docs (Copy)</image:title>
      <image:caption>Publicity for the annual Loading Docs collection of short documentary films.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbba1/1540710654503/TRST.jpg</image:loc>
      <image:title>Clients (Copy) - The REAL Sex Talk - Publicity (Copy)</image:title>
      <image:caption>Publicity for New Zealand webseries The REAL Sex Talk.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb9f/1540710104621/BSS+2017.jpg</image:loc>
      <image:title>Clients (Copy) - Big Screen Symposium 2017 - Publicity (Copy)</image:title>
      <image:caption>Publicity for the Big Screen Symposium screen industry conference, 2017.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb9d/1540709940220/Website+front+page.png</image:loc>
      <image:title>Clients (Copy) - Nuclear Dissent - Website Publicity (Copy)</image:title>
      <image:caption>Publicity and educational outreach campaign for the Nuclear Dissent website, a Canadian/New Zealand co-production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb9b/1540704803795/SPP.jpg</image:loc>
      <image:title>Clients (Copy) - South Pacific Pictures - Publicity Consultant (Copy)</image:title>
      <image:caption>After 11 years heading up the South Pacific Pictures publicity department, Tamar still works in a consultancy capacity for the company. Most recently as a Publicity Consultant on feature film This Town, releasing in New Zealand cinemas in 2019</image:caption>
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    <image:image>
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      <image:title>Clients (Copy) - Kiwi Christmas - Social Media Campaign (Copy)</image:title>
      <image:caption>Tamar managed the social media campaign for the theatrical release of New Zealand feature film Kiwi Christmas, distributed by Madman NZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb97/1540704206496/MEAT+documentary.jpg</image:loc>
      <image:title>Clients (Copy) - MEAT - Film Publicity (Copy)</image:title>
      <image:caption>Tamar managed the theatrical release publicity campaign as well as the social media campaign for independent New Zealand documentary feature film MEAT, now available to rent or buy on iTunes.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb95/1540704309925/Changing+Gears+cover+artwork.png</image:loc>
      <image:title>Clients (Copy) - Sequoia Schmidt - Book Tour Publicity (Copy)</image:title>
      <image:caption>Tamar managed the publicity for Kiwi-born author, adventurer and entrepreneur Sequoia Schmidt’s New Zealand book tours, including: - Journey of Heart (2017) - Changing Gears (2018)</image:caption>
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    <image:image>
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      <image:title>Clients (Copy) - The Cul de Sac - Promotional &amp;amp; Social Media Strategy (Copy)</image:title>
      <image:caption>Tamar consulted on promotional and social media strategy for seasons 1 &amp; 2 of The Cul de Sac, produced by Greenstone TV for TVNZ.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb91/1540702728256/RHOAKL.jpg</image:loc>
      <image:title>Clients (Copy) - The Real Housewives of Auckland - Unit Publicity (Copy)</image:title>
      <image:caption>The Public Good provided Unit Publicity for #RHOAKL for NBC Universal (Australia) as well as running the series publicity campaign for Bravo NZ &amp; MediaWorks. The Real Housewives of Auckland was Bravo NZ’s first local television production.</image:caption>
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    <image:image>
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      <image:title>Clients (Copy)</image:title>
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      <image:title>Clients (Copy) - Endeavour Ventures (Copy)</image:title>
      <image:caption>Publicity &amp; Script Consultancy for veteran film and television producer John Barnett’s company, Endeavour Ventures</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb8a/1540703366044/WMMA-Poster-A3---3-Sep-2018.jpg</image:loc>
      <image:title>Clients (Copy) - Waiata Māori Music Awards - Publicity (Copy)</image:title>
      <image:caption>Publicity for the Waiata Māori Music Awards 2017 &amp; 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb88/1540702380536/Wanted2.jpg</image:loc>
      <image:title>Clients (Copy) - Wanted S2 - Unit Publicity (Copy)</image:title>
      <image:caption>Tamar worked as the Unit Publicist on Matchbox Pictures’ Wanted S2 which was shot on location in New Zealand for the Seven Network Australia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb86/1540702314054/NZFC_logo.png</image:loc>
      <image:title>Clients (Copy) - New Zealand Film Commission - Publicity Consultancy (Copy)</image:title>
      <image:caption>Publicity &amp; Social Media Consultancy for NZ Film Commission</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb84/1540702247622/johnson-laird-management-ltd.jpeg</image:loc>
      <image:title>Clients (Copy) - Johnson &amp;amp; Laird Management - Publicity (Copy)</image:title>
      <image:caption>Tamar Münch is the agency publicist for Johnson &amp; Laird Management, New Zealand’s largest talent agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/5f829194a65e566a0eddbb81/5f829194a65e566a0eddbb82/1540702115040/1200px-MediaWorks_Logo.png</image:loc>
      <image:title>Clients (Copy) - MediaWorks Radio - Publicity (Copy)</image:title>
      <image:caption>Publicity for MediaWorks radio brands and talent</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f829194a65e566a0eddbb79/1602386582170/School+Road_Stacked+Logo+With+Underline.png</image:loc>
      <image:title>Clients (Copy)</image:title>
      <image:caption>The Luminaries cast - Eva Green, Eve Hewson, Marton Csokas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-11</lastmod>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/our-people</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f82b8d451299276ce27ab00/1602402584722/Katie%2BFisher.jpg</image:loc>
      <image:title>Our People</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f82b883f2adc66c1695b208/1602403094519/Tamar%2Bpic.jpg</image:loc>
      <image:title>Our People</image:title>
      <image:caption>(c) NZ Herald Viva / Photo: Babiche Martens.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thepublicgood.co.nz/how-we-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/591e23b9d482e94f910aedd8/t/5f82ba0151299276ce27bb51/1602403138672/Worklife%252Bbalance</image:loc>
      <image:title>How We Work</image:title>
      <image:caption>Work-life balance is a priority. Photo: Four Winds Yoga.</image:caption>
    </image:image>
  </url>
</urlset>

