The Public Good is a boutique public relations agency specialising in entertainment publicity and media communications.
We pride ourselves on delivering bespoke PR campaigns for each and every project we work on.
We care about great storytelling, we respect creative talent, we know how to effectively reach audiences and we understand there is value in the detail.
We facilitate the creation of strategic and effective marketing and publicity materials - on time and within budget.
Our services include: Publicity & PR, Media Relations, Unit Publicity, Creative Production for film and TV marketing assets, Media Training, Social Media Strategy, Crisis Communications, Personal Branding and Communications Strategy.
Tamar Münch
(c) NZ Herald Viva / Photo: Babiche Martens.
Tamar Münch has nearly three decades’ experience as an entertainment publicist working in both New Zealand and Australia. She has worked at screen production companies and television broadcasters, as well as independent film and theatre companies over that time.
Tamar is the Founder and Managing Director of The Public Good, a boutique public relations agency that specialises in media and entertainment.
Before setting up her own consultancy, Tamar worked for 11 years as the Head of Communications at South Pacific Pictures, New Zealand’s largest screen production company, where she managed the in-house publicity team. She oversaw both unit and release publicity for a number of New Zealand feature films as well as international television co-productions plus local drama, comedy, factual and entertainment/reality series.
Tamar has worked closely with distribution companies on the marketing and publicity for local film and television productions and has also overseen DVD production and produced EPKs as well as behind-the-scenes and additional materials for social and digital platforms.
In addition, Tamar is an experienced senior manager with a background in corporate and trade media communications for screen production companies and broadcasters. She has previously held publicity and PR roles at TVNZ, Seven Network Australia and Raynish & Partners.
For a full list of Tamar’s film and television credits to date, visit Tamar’s IMDB page.
Tamar is also a founding member of the Aotearoa Screen Publicists Collective (ASPC). She is a regular film and television reviewer for RNZ’s Nine to Noon and is a Level 2 certified Iyengar Yoga teacher.
Katie Fisher Burns
Katie has clocked up over 25 years of experience across music, radio and television and has a strong passion for content.
Starting in the music industry in promotions and marketing roles, she shifted into radio production going on to become the youngest and first female programme director at Auckland's 95bFM.
Katie made the transition to television with a move to Sky TV where she was part of developing a specialised publicity area, capable of catering to international studio needs and requirements.
She then moved into the digital space, working on the launch of New Zealand’s first local SVOD service (NEON) and this is where she found her passion in streaming.
She furthered her online speciality by setting up an in-house PR area at SVOD business Lightbox, accepting a position in their leadership team and utilising her extensive streaming knowledge to help on-sell the platform.
An accomplished PR and communications expert, Katie has strong relationships with New Zealand media and international studios alongside vast experience in all aspects of content publicity. A master of talent tours, an event manager extraordinaire, Katie’s creativity has set her aside in this territory. She currently works as a freelance content specialist.
For The Public Good, Katie is the PR lead for Amazon Prime Video’s content in New Zealand and has also recently managed the publicity campaigns for Sik Fan Lah!, 2022 and 2023 French Film Festival Aotearoa, The Wiggles 2022 and 2023 NZ tours and their ‘OG’ tour, the acclaimed feature documentary Whetū Mārama, and the 2021 return of award-winning children’s series Kiri & Lou.
Rachael Keereweer
Rachael has 20 years' experience as an entertainment publicist for both television networks and production companies.
She started her career as a Billings Editor at TV3 in the days when television listing information was faxed out to publications. Over six years at TV3, she worked her way up to Senior Publicist and Acting Head of Publicity, launching some of the network’s most prolific and successful shows, including bro’Town and Outrageous Fortune.
In 2006 she moved into production and took on the role of Publicist for Shortland Street, New Zealand’s longest running, most successful serial drama. She spent nine years in this role and was behind the publicity strategies for some of Shortland Street’s most pivotal moments. She also managed and executed the campaigns for the 15th, 20th and 25th anniversaries of the show.
In 2016 she took on the role of Head of Communications at South Pacific Pictures where she managed a small in-house publicity team that took care of not only Shortland Street, but also all of the company’s other productions, including drama and comedy series, factual and reality shows and movies. Rachael has also worked closely with various international production companies on co-productions and has assisted with launch publicity campaigns for shows screening on international viewing platforms. In 2020 Rachael oversaw both unit and release publicity for This Town, the first local movie to release post-Covid lockdown. The movie went on to gross over $1 million dollars and spent three weeks at No 1 at the NZ box office.
In 2022, Rachael and her team oversaw the unit and launch publicity of 19 shows, across a broad range of genres. She finished up the year executing the launch publicity campaign for Duckrockers, a prequel comedy series based on the smash hit movie Sione’s Wedding. Her campaign for this series generated over $2.6 million in coverage across TV, print, radio and digital.
Since leaving SPP in early 2023, she has moved into freelance communications arena, working on projects across a broad range of industries. Clients include Watercare, Discovery/Warner Bros, Whitebait Productions, Great Southern TV, Tavake, Greenstone TV and Attitude TV.
For The Public Good, Rachael has managed publicity campaigns for Three’s Double Parked, Homebound 3.0 and Far North (the #1 local show on ThreeNow), as well as unit publicity for Attitude TV's second season of award-winning factual series Down for Love.
In her spare time, Rachael also volunteers her time providing communications and administrative services for various grassroots sports clubs. She is the Club Captain and manages all the communications, social platforms and the website for Waitakere City Athletic Club, a club of 250 athletes including New Zealand’s fastest woman, Zoe Hobbs and current top NZ Shot Putter, Maddison Wesche.
Rose Swale
Rose began her TV publicity career by volunteering to work for free and train under Tamar at South Pacific Pictures in 2006 (on television productions including NZ Idol and Outrageous Fortune to name a few) ... She was on the payroll two days later.
Since then she's garnered more than 16 years of experience working across network and unit production, in both Australia (for Network Ten) and New Zealand (for South Pacific Pictures, Sky TV and more recently a five+ year stint - her second - at Three).
Rose is one of the leading publicity and communications strategists in the local television and entertainment industry and has a particular head (through years of trial-by-fire experience) for reality TV, as well as a passion for drama, entertainment and comedy.
For The Public Good, Rose leads the agency’s publicity support services for Sky NZ and has managed the PR campaigns for the 2022 and 2023 Mānawatia a Matariki national broadcast, season one and two of The Poo Files, and Waiata Anthems 2023. She has previously worked on the local release campaigns for the 2021 French Film Festival Aotearoa, Loading Docs 2021 and 2022, the inaugural M9 Aotearoa and the NZ International Film Festival season of Milked.