Strategic communications for the creative sector.
We partner with creators and the organisations that support them to build understanding, shape reputation and connect exceptional creative work with the audiences, stakeholders and opportunities that matter most.
Across film, television, publishing, music, theatre and the wider creative sector, we provide strategic communications, publicity and trusted counsel for creative projects, organisations and the people behind them.
Creativity enriches society. Stories help us make sense of the world; creativity helps us express who we are; together they shape the culture that connects us. That's why we're passionate about helping the people, stories and organisations that enrich our cultural life earn the understanding, trust and recognition they deserve. Because creativity is more than entertainment - it enriches us all.
Our expertise includes:
Publicity
Media Relations
Unit Publicity
Talent Press Tours
Strategic Advisory
Strategic Communications
Reputation Management
Crisis Communications
Media Training
Campaign Support
Social Media Strategy
Marketing Asset Development
Marketing Deliverables for the NZ Screen Production Rebate
Tamar Münch
(c) NZ Herald Viva / Photo: Babiche Martens.
With more than three decades’ experience in strategic communications, publicity and reputation management across New Zealand and Australia, Tamar Münch has advised some of New Zealand’s most significant creative projects and organisations. Her career spans independent consultancy across the screen and arts sectors, alongside senior in-house roles for production companies and broadcasters.
She is the Founder and Company Director of The Public Good, a strategic communications consultancy specialising in the creative sector. Through the consultancy, Tamar works with creators, production companies, publishers, arts organisations, industry bodies and talent to build understanding, shape reputation and connect exceptional creative work with the audiences, stakeholders and opportunities that matter most.
Before establishing The Public Good, Tamar spent 11 years as Head of Communications at South Pacific Pictures, New Zealand’s largest screen production company, where she led the in-house publicity team. During that time, she oversaw unit and release publicity for New Zealand feature films, international co-productions and a broad slate of drama, comedy, factual and entertainment programming.
Her experience spans publicity campaigns, strategic communications, media relations, reputation management, crisis communications and the development of marketing assets, working alongside filmmakers, producers, distributors, broadcasters and production companies across every stage of a project's life cycle, from development through to release and audience engagement.
Earlier in her career, Tamar held communications and publicity roles with TVNZ, Seven Network Australia and Raynish & Partners, building a strong foundation in consumer, corporate and trade communications.
Tamar is a Founding Committee Member of the New Zealand Screen Awards, where she has served since the event’s inception in 2017, when it was established as the New Zealand Television Awards. She is also a regular film and television reviewer on RNZ’s Nine to Noon and a Level 2 certified Iyengar Yoga teacher.
For a full list of Tamar's screen credits, visit her IMDb page.
Katie Fisher Burns
Katie has more than 25 years' experience in communications, publicity and content marketing across the music, radio, television and streaming industries. She has built a career at the intersection of content, audiences and publicity, with deep expertise in developing and executing campaigns for local and international entertainment brands.
Katie began her career in music promotions and marketing before moving into radio, where she became the youngest - and first female - Programme Director at Auckland's 95bFM. She later transitioned to television with Sky TV, helping establish a specialist publicity function capable of servicing the requirements of international studios and content partners.
She went on to play a key role in New Zealand's streaming sector, contributing to the launch of NEON before establishing the in-house publicity function at Lightbox as a member of its leadership team. Her experience across broadcast and streaming has given her extensive knowledge of content publicity, audience engagement and platform communications.
An accomplished communications practitioner, Katie is recognised for her strong relationships across New Zealand media and international content partners, as well as her expertise in talent tours, publicity events and campaign management. She currently works as a freelance content specialist.
For The Public Good, Katie is the New Zealand publicity lead for Amazon Prime Video and has recently managed the publicity campaigns for the 2026 New Zealand box office hit documentary Tenor: My Name is Pati, French Film Festival Aotearoa, and the New Zealand festival and theatrical release of Kiri & Lou Go Raaa!, the feature-length adaptation of the award-winning children's series.
Raegen Houldridge
Raegen has more than 35 years' experience in publicity, communications and events across New Zealand and Australia. Throughout her career she has led publicity for some of New Zealand's best-known television brands, major production companies and broadcasters, earning a reputation as one of the country's most experienced screen publicists.
Growing up in a family immersed in the television industry, Raegen began her career in publicity with Network 10 and Hoyts Fox Columbia Tri-Star in Australia before relocating to New Zealand more than 30 years ago.
She joined South Pacific Pictures as Senior Publicist for Shortland Street, where she led publicity for the series' fifth anniversary while also managing corporate communications for the company and unit publicity across a range of productions. She later became Head of Publicity for TV One before being recruited to lead publicity for the newly established TV3, overseeing campaigns for international and local programming, news and current affairs, and the launch of music channel C4. During this time she led publicity for iconic New Zealand productions including The Strip, Being Eve and bro'Town.
Following a successful period in event management, Raegen returned to South Pacific Pictures as Senior Publicist, where she spent a further eight years managing publicity for Shortland Street, including its landmark 25th and 30th anniversaries, cast publicity and many of the programme's most significant storylines.
Since moving into freelance consultancy, Raegen has collaborated with clients including Shanahan Management, Country TV and The Public Good.
For The Public Good, Raegen has recently managed the theatrical publicity campaigns for the New Zealand feature films Caterpillar and Mārama, unit publicity for the first season of Blue Murder Motel and the second season of A Remarkable Place to Die, and is currently overseeing unit publicity for the second season of Blue Murder Motel.