The Public Good is a boutique public relations agency specialising in entertainment publicity and media communications.

Our services include: Publicity & PR, Unit Publicity and Creative Production for film and television, Media Training, Social Media Strategy, Personal Branding and Communications Strategy.  

Tamar Münch

Tamar Münch has more than 25 years’ experience as an entertainment publicist working in both New Zealand and Australia. She has worked at screen production companies and television broadcasters, as well as independent film and theatre companies over that time.  

Tamar is the Managing Director of The Public Good, a boutique public relations agency that specialises in media and entertainment. 

Before setting up her own consultancy, Tamar worked for 11 years as the Head of Communications at South Pacific Pictures where she managed the in-house publicity team. She oversaw both unit and release publicity for a number of New Zealand feature films as well as international television co-productions plus local drama, comedy, factual and entertainment/reality series.

She has worked closely with local theatrical and home entertainment distributors on the marketing of local film and television productions and has also overseen DVD production and produced EPKs, behind-the-scenes and additional materials. In addition, she is an experienced senior manager with a background in corporate and trade media communications for film and television production companies and broadcasters. Tamar has previously had  publicity and PR roles at TVNZ, Seven Network Australia and Raynish & Partners. 

For a full list of Tamar’s film and television credits to date, visit her IMDB page.

Tamar is a regular film and television reviewer for RNZ’s Nine to Noon and School Road Publishing’s Woman magazine. She is also a certified Iyengar Yoga teacher and holds a Junior Intermediate Level 2 teaching certificate.

Katie Fisher Burns

Katie has clocked up over 25 years of experience across music, radio and television and has a strong passion for content. Starting in the music industry in promotions and marketing roles, she shifted into radio production going on to become the youngest and first female programme director at Auckland's 95bFM.  

Katie made the transition to television with a move to Sky TV where she was part of developing a specialised publicity area, capable of catering to international studio needs and requirements.

She then moved into the digital space, working on the launch of New Zealand’s first local SVOD service (NEON) and this is where she found her passion in streaming.

She furthered her online speciality by setting up an in-house PR area at SVOD business Lightbox, accepting a position in their leadership team and utilising her extensive streaming knowledge to help on-sell the platform.

An accomplished PR and communications expert, Katie has strong relationships with New Zealand media and international studios alongside vast experience in all aspects of content publicity. A master of talent tours, an event manager extraordinaire, Katie’s creativity has set her aside in this territory. She currently works as a freelance content specialist. For The Public Good, Katie is the lead on Amazon Prime Video PR in New Zealand.